Renewable Services is a new brand that has been developed under Direct Energy Business (DEB) that works with commercial enterprises to design and implement renewable energy solutions to meet their sustainability goals. As the design lead for this project, I was in charge of establishing the visual elements of the brand in a variety of net-new assets to be used for the launch of the brand.
Website Design:
Renewable Services needed a presence on the website to reflect it's new branding, so I developed wireframes and flushed out the design using branded imagery, colors and elements to make it a cohesive experience. I worked closely with the UX team to ensure that the design translated well into a friendly user experience. You can view the live page here.
Digital Display Ads:
A range of digital display ads where I created supplemental design elements for image cropping and visual interest. I introduced a new color palette that uses more natural tones such as greens, blues and tans to fit the overall tone and messaging of the brand.
Email Template:
Printed Collateral:
A variety of printed collateral are requested for Renewable Services including product slicks, marketing slicks, infographics, customer stories, certificates and e-guides. With InDesign, I created a variety of cohesive templates to fit this wide range of content.
Video:
Paired with the content team, we brainstormed a variety of approaches to this video to make it stand out from the rest of the videos created in the past for DEB. We found that simple text captioning paired with a voice over and music is the most user friendly for a wide range of uses on the web. This clean approach also worked well to highlight the messaging along with the imagery. I created the storyboard of the layout, provided links to b-roll and worked through edits and feedback with the production agency.
Window Decal:
A window decal to offer customers who have reached 100% renewable energy with Renewable Services. As a creative twist I made the percentage symbol with leaves and layered them throughout the letters.
